Using proven brand building strategies you will gain clarity on what makes your brand unique, who your audience is, and how to attract and grow a following.
You’ll learn how to create the systems for staying organized throughout the course including:
- How to use this course
- Online organization
- Offline organization
- Join the community
You'll build a solid foundation for your brand that will give you clarity on how to grow your business. By the end of the week you’ll have:
- Written your brand story & brand statement
- Developed your mission, vision, and values
- Defined your brand equity
You’ll identify who your customers are and how your brand can best serve them. By the end of the week you’ll have:
- Learned how to gain amazing insights about your customers
- Defined your customer segments so you know exactly who you’re talking to
- Written customer personas that will let you know your audience as well as your BFF
- Mapped your customer decision journey aka how they go from learning about your brand to becoming a loyal customer
You’ll establish the guidelines for what content your brand should create and how to best share it so it gets seen.By the end of the week you’ll have:
- Created your strategic content marketing plan
- Developed a system for planning your content and mapped a 3 month plan
- Built a system for making content creation stress free
- Learned how to optimize your content for maximum discovery and audience engagement.
You’ll design the visual and verbal principles which will become your brand’s identity. By the end of the week you’ll have:
- Created a brand moodboard to guide your visual style
- Defined your brand design theme
- Developed your brand language and signature sayings, words, and hashtags
You’ll develop a playbook for growing your brand awareness & attracting more customers. By the end of the week you’ll have:
- Learned 5 strategies for gaining bigger brand awareness
- Built your marketing kit for putting your best foot forward
- Create your little black book - the secret to getting incredible PR and partnerships
- Learned how to pitch your brand and land the opportunities of your dreams
The course is structured over 6 weeks but can be completed on your schedule, whenever and however works best for you. Each module comes jam packed with videos, slides, and worksheets to guide you every step of the way.
Best of all, you won’t be in camp alone. Each class is added to a private Facebook group so you can get support and feedback from me and your fellow campers along the way.
This course only opens for enrollment a few days a year.