Our best tips at your fingertips
We’ve spent the past week getting to know entrepreneur and toast of the town Allison Statter, the entertainment executive to megastars. She has managed artists including Christina Aguilera, Jennifer Lopez and Seal. As a co-founder of Blended Strategy, she formed a partnership with Sherry Jhawar to merge the power of top companies with hot celebrities strategically increasing brand value on both sides of every deal.
Blended Strategy Group is a brand marketing firm that matches Fortune 500 companies and emerging start-ups with celebrity talent who exponentially increase the reach and impact of their brands. These distinctive deals merge the power of top companies with hot celebrities strategically increasing brand value on both sides. This winning strategy drives the growth of talent’s personal brands and provides a catalyst to enable companies to transform into megabrands.
You can catch our interview together here, recorded at this year’s Create & Cultivate Conference. If you’re looking for an answer to a specific question, definitely pop on over to our Mentor Session. And if you’re looking for a cheat sheet to keep all of her best tips at your finger tips, well you’ve come to the right place.
I hope you’ve enjoyed getting to know Allisonn. If you want to see all of our interview together you’ll want to make sure to pop on over to Toast Meets Jam on Youtube. There you’ll find additional clips and great advice that haven’t been posted to the blog. Of course, the best place to stay up to date with all of the latest on Toast Meets Jam is by subscribing to The Jam weekly newsletter. Here you’ll receive the best of the week’s inspiration and advice plus a few bonuses delivered straight to your inbox.
A toast to you and Allisonn too,